Published by admin on Wed, 08/07/2024 - 9:59am
The Sturgis Motorcycle Rally has rolled back into the Black Hills, but what’s usually a booming thunder of revving bikes is sounding a little more like just a distant rumbling this year. According to folks around Custer and to rally stats from the South Dakota Department of Transportation, attendance is down from previous years and the five-year average.
Giovanni Escobar works at one of the temporary rally merchandise tents on Mount Rushmore Road, and didn’t hesitate to answer: “This year has been way down.”